The Challenge
Take all the worry, concern and fear out of finding home care.
Client
Arcadia Home Care
Services
Digital Design, User Experience, Digital Media, Consulting
The Idea
Create compelling and relatable content for a new target — the real decision makers for those in need of care for their family.
Totally new approach to paid search focused on assuaging the concerns of a new target: adult children with elderly parents.
The compelling stories of Arcadia clients and their caregivers inspired a library of digital content.
Custom messaging and content lived on focused landing pages rather than an all-in-one solution traditional website.
What Happened
Search Success
New paid search strategy drove more traffic to landing pages than the main site and doubled overall traffic.
Custom Connected
Custom content on landing pages cut the bounce rate in half, compared to the previous site.
Effective Became Efficient
Higher traffic to custom landing pages resulted in Arcadia’s highest number of leads to date, greatly reducing CPL.
