The Challenge
Get people to see a brand they know well, in a whole new way.
Client
Blue Cross Blue Shield of Michigan
Services
Advertising, User Experience, Digital Design, Media
The Idea
Blue Cross isn’t just about health insurance. It’s the company that helps hardworking go-getters get more done.
“It’s Time for More” signaled that a movement was afoot.
We connected with these go-getters on their terms and even at their optimal time of day.
Fully integrated, multi-platform campaign connected big and small screens and drove people to an intuitive microsite.
What Happened
Instant Response
Robust microsite traffic right from the day of the campaign launch.
Engaging
Very high engagement with social posts and video content.
Appealing Content
Almost a million video views during the first month alone.
