The Challenge
Align a statewide hospital network with a single and powerful platform.
Client
McLaren Health Care
Services
Branding, Advertising, Media
The Idea
Doing What’s Best: With so many and unique best practices, McLaren is clearly the best choice.
Advertisers have used the word “best” so much it has lost its meaning. We changed that.
High-profile TV, video and OOH grabbed the state’s attention and created momentum for growth.
Galvanized and energized the internal culture with a sense of pride and purpose.
What Happened
Stood Out and Held Together
The sophisticated and striking visuals, new brand look and positioning separated McLaren from other systems and created brand consistency.
Source of Pride
Employee morale reached its highest level in over a decade.
Patients Agreed
Patient satisfaction surveys positioned McLaren as the primary choice in key service lines.
