The Challenge
Get affluent investors to put their money into something they’ve never heard of before.
Client
Mercedes-Benz Financial Services
Services
Advertising, Digital Design, User Experience, Digital Media
The Idea
Investment performance you can trust: Mercedes-Benz Financial Services First Class Demand Notes.
Direct marketing campaign targeted affluent investors and caught their attention with a unique package.
Digital marketing targeted key potential investors.
A robust microsite educated and prequalified investors to create efficiency in the investment process.
What Happened
High Conversion Rate
The campaign resulted in a conversion rate of 15.85%—more than double the investment category and seven times higher than the automotive category.
Extremely Efficient
In the industry standard, cost per action, this campaign set the efficiency bar at $31.55 while the investment category averages $51.74.
Engaging Website
The First Class Demand Notes microsite had a higher click-through rate and longer time on site than both the investment and automotive categories.
